What the perfect woman looks like around the world: Designers Photoshop the SAME model to show how beauty ideals differ in every country

The online doctor at Superdrug sent this image to 18 different countries asking them to Photoshop it to fit with their culture's perceptions of beauty and an ideal female formt's no secret that beauty standards vary across the globe with what is perceived as 'attractive' varying from one person to the next.
And now this idea has been demonstrated in a series of contrasting images showcasing the 'ideal woman' according to different nations.
High street health and beauty retailer, Superdrug asked 18 countries from across the globe to edit the same photograph of a woman in her underwear according to how they think she can be 'improved'.

The online doctor at Superdrug sent this image to 18 different countries asking them to Photoshop it to fit with their culture's perceptions of beauty and an ideal female form
The brief was for the end result to 'fit with their culture's perceptions of beauty and an ideal female form'.
The final result saw drastic differences in size and shape as to what different cultures believed to be the ideal woman.
The thinnest figures came from China and Italy where they forged a much skinnier result as well as increasing the model's height and, in Italy's case, even altering her underwear and shoes.
The designs had estimated weights of 7st 3lb and 7st 7lb and Body Mass Indexes of 17.0 and 18.0 - the latter based on the assumption that the model was 5ft 4in.
China was also on the worryingly slim spectrum with a BMI of 17.0 - the latter based on the assumption that the model was 5ft 4".
Italy produced one of the thinnest results with a estimated weights of 7st 3lb
The thinnest figures came from Italy and China with resulting designs had estimated weights of 7st 3lb and 7st 7lb and Body Mass Indexes of 17.0 and 18.0 - the latter based on the assumption that the model was 5ft 4".
Spain's entry, the curviest of the bunch, was thought to weigh 10st 9lb which gave the 5ft 4" model a BMI of 25.5 - slightly overweight
Spain's entry, the curviest of the bunch, was thought to weigh 10st 9lb which gave the 5ft 4" model a BMI of 25.5 - slightly overweight
Venuzela also produced a curvaceous and full breasted figure with their final Photoshop
Venuzela also produced a curvaceous and full breasted figure with their final Photoshop
The Ukraine altered their photo's hair and underwear colour
Other countries that opted for a more extreme makeover were The Netherlands
Other countries that opted for a more extreme makeover were The Netherlands and the Ukraine who both presented models with drastically different height and weight proportions and with alternative hair colour.
The Chinese BMI is so low, it qualifies as anorexic under NHS guidelines, which state: 'Adults with anorexia generally have a BMI below 17.5.'
Curvy figures came from Venuzela and Spain with the Spanish edit seeing the least change from the original photograph.
Spain's entry, the curviest of the bunch, was thought to weigh 10st 9lb which gave the 5ft 4in model a BMI of 25.5 - slightly overweight. 
Mexico darkened the skin tone of their model
Egypt gave their photo wavier and darker hair
Both Egypt and Mexico darkened the skin and the hair colour of their model photograph 
South Africa stepped away from a curvier shape with their finished result showcasing a more 'boyish' figure
South Africa stepped away from a curvier shape with their finished result showcasing a more 'boyish' figure
Argentina also boosted their breast sizeSerbia and Argentina also opted for a more straight up and down figure
Serbia and Argentina also opted for a more straight up and down figure with the exception of Argentina's boosted breast size
The UK showcased a flat stomach and a more petite frame over all in their Photoshop
The UK showcased a flat stomach and a more petite frame over all in their Photoshop
The UK, Serbia, South Africa and Argentina all produced very similar results producing a washboard stomach and more boyish and less curvy result than fellow participants.   
Other countries that opted for a more extreme makeover were The Netherlands and the Ukraine who both presented models with drastically different height and weight proportions and with alternative hair colour.
Speaking of their experiment the Superdrug Online Doctor said: As you can see, our designers’ changes made some of these images almost unrecognisable compared with the original photo. 
The US seemed to favour the curvier figure as seen on their homegrown celebs like Kim Kardashian 
The US seemed to favour the curvier figure as seen on their homegrown celebs like Kim Kardashian 
More curves and definition were added to the Peruvian and Romanian edits on the model
More curves and definition were added to the Peruvian and Romanian edits on the model
More curves and definition were added to the Peruvian and Romanian edits on the model 
The Phillipines seemed to be in favour of the the hour glass figure with a curvy waist on display 
The Phillipines seemed to be in favour of the the hour glass figure with a curvy waist on display 
'While some remained largely similar with the exception of slight slimming, others resemble a new woman altogether. 
'Drastic changes in hair colour, attire, and waist-to-hip ratio were common. Some designers in North, South, and Central American countries produced an exaggerated hourglass figure.
'Others in European and Asian nations chose to render her so thin that her estimated BMI, according to a survey we conducted (described below), would fall under or dangerously close to 17.5. According to the NHS, “Adults with anorexia generally have a BMI below 17.5.”' 
Columbia was happy to showcase some curvesSyria's Photoshop seemed to opt for a slimmer top half
Syria's Photoshop seemed to opt for a slimmer top half while Columbia was happy to showcase some curves

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